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Thought Leadership from our Sponsors:
What’s Your Brand Personality?
Don’t Forget to Pack Your Sales Strategy When Heading Offshore -
Technology Review:
Online Advertising Revenue Model x4 -
Selling Tech to the US Government:
US Government Technology Procurement -
From our Desk:
What's New in the World of Copyright?
Thought Leadership from our Sponsors
What’s Your Brand Personality? |
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Introducing Branding Part One
Andrew Wylie from Pandemonium Creative presents part one on a series of articles that gives practical advice on branding.
In this edition, Andrew introduces the concept of the Brand Plan and it's importance to your business.
Don’t Forget to Pack Your Sales Strategy When Heading Offshore |
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5 Strategic Issues to Consider
Clifton Warren, from Performance Improvement International, discusses 5 strategic issues to consider when heading offshore:
- Identify your ideal customer
- Learn how to sell well
- Branding and positioning (what makes you different from everyone else?)
- Knowing where to fish
- Develop your strategy by asking the right questions
Technology Review
Online Advertising Revenue Models x4
With the rise of online advertising (now worth 10% of the $10 billion Australian advertising market), we discuss 4 strategies your website can employ to earn money through online advertising:
1. Share Advertising Revenue with your Contributors
2. Podcasts
3. Really Simple Syndication (RSS)
4. Google Adsense vs Yahoo! Publisher
Selling to the US Government
US Government Technology Procurement
Did you know that in 2006, the US Government spent US$51,772,014,776 on technology products and services from the top 100 government technology contractors?
One aspect of the US economy technology businesses should know about and understand well is the US Government’s $200 billion market. Since the enactment of the United States Free Trade Agreement many businesses are now doing their own due diligence on US market dynamics.
Below you will find a general overview of the US Government’s spending on technology (in 10 sectors) and trends of the top 100 government technology contractors in 2004, 2005 and 2006. This data may be useful to identify prospective partnering opportunities in the competitive US Government procurement eco-system.
Please click the links below for a brief overview of the spending behavior across 10 tech sectors:
If you would like information on how you can obtain the full report, please contact us at info@jdrlegal.com.au.
Podcasts
Podcast: Licensing Structures
This podcast covers strategies on how to structure your licensing agreements.
Download the MP3 here. (Duration: 13:39)
Podcast: Using Escrow
This podcast covers some tips on using escrow agents to disclose your Intellectual Property.
Download the MP3 here. (Duration: 2:19)
