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In this DVD, we give practical advice for companies to leverage their Intellectual Property into creating new revenue streams for their business.

Contents:

1. Introduction

2. Deal Table - strategies for negotiating with licensees.

3. Licensing Structure - explores the various types of licensing that can be created for your company

4. IP Protected and Documented - explains the good operational practices and procedures to ensure that you get maximum return on your IP.

5. Managing Disputes - includes practical tips on managing disputes with your licensees, through informal negotiation and alternative dispute resolution.

6. Escrow - explains how to negotiate and manage escrow agreements and requirements in a licensing relationship.

7. Protecting Profitability - explains how to use licensing to protect your company's profitability

(Total Running Time: 40 mins 38 secs)

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Future Titles

This is the first of a series of three DVDs. Stay tuned for topics on exporting and franchising.

Preview (low video quality example):